The CBD industry is booming, but without strategic marketing, even the best products may go unnoticed. With CBD sales projected to surpass $20 billion by 2024, more entrepreneurs are diving into the sector. However, the path to success in the CBD business isn’t as simple as selling tinctures and topicals — it demands visibility, trust, and compliance.
Let’s explore how profitable CBD can be, what you need to get started, and most importantly, why CBD companies must prioritize marketing to succeed.
What Is CBD and Why Is It So Popular?
Cannabidiol (CBD) is one of over 100 cannabinoids derived from the hemp plant. Unlike THC, CBD does not cause intoxication. Instead, it offers potential benefits like pain relief, stress reduction, and improved sleep — making it a popular wellness product.
CBD comes in many forms:
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CBD tinctures (for sublingual use)
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CBD gummies and edibles
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Topicals (creams, balms)
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Vapes and oils
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Capsules and softgels
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Pet CBD products
Explore the Benefits of CBD Oil for Pain Management
With evolving consumer demand and growing social acceptance, it’s clear why CBD is one of the fastest-growing segments in the health and wellness industry.
How Profitable Is CBD?
If you’re wondering, “How profitable is CBD?” — the short answer is: very. According to BDS Analytics, the U.S. CBD market grew from $1.9 billion in 2018 and is expected to reach $20 billion by 2024.
The most profitable CBD products typically include:
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High-potency CBD oils
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CBD skincare and beauty products
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CBD gummies and sleep aids
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Specialized CBD pet supplements
Profitability depends on product quality, branding, and — most critically — marketing. That’s why learning how to start a CBD business with a strategic plan is essential.
Related: What Is the Difference Between CBD and THC?
Why Marketing Is Crucial for a CBD Business
With rising competition and changing regulations, CBD businesses need marketing not just to thrive — but to survive. Here’s why:
1. Brand Awareness
With countless CBD brands flooding the market, visibility is everything. A strategic marketing plan helps your brand stand out and reach your target audience.
2. Customer Trust
CBD is still misunderstood by many. Marketing allows you to educate your audience and build trust by providing credible, science-backed information.
3. Regulation-Friendly Growth
Digital platforms often restrict CBD ads. Creative, compliant marketing helps you navigate limitations while expanding your reach.
4. Sales & Revenue
Effective marketing directly impacts your bottom line. SEO, email campaigns, and content marketing drive traffic, generate leads, and boost conversions.
Check Out: Why Organic CBD is Better for Your Health
CBD Marketing Strategies That Work
Wondering how to market your CBD business effectively? Use a mix of traditional and digital strategies:
🔷 Digital Marketing
Includes SEO, content marketing, and social media. SEO helps you rank on search engines when people ask, “What is a CBD in business?” or “How do I start CBD?”
👉 Tip: Start a blog to answer popular queries like “What is the most profitable CBD product?”
🔷 Influencer & Affiliate Marketing
Partnering with health and wellness influencers helps you tap into loyal audiences with built-in trust.
🔷 Educational Content
Provide value via guides, webinars, or videos that explain the benefits of CBD and how it works.
🔷 Email Marketing
Nurture leads, promote new products, and keep your audience engaged with informative newsletters.
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Barriers to Marketing in the CBD Industry
CBD businesses face unique challenges that make marketing tricky:
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Advertising Restrictions: Google, Facebook, and other platforms limit CBD-related ads.
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Banking & Payment Processing Issues: Traditional banks and payment gateways are often hesitant to support CBD businesses.
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Legal Gray Areas: Federal and state laws vary, affecting how and where you can market.
Because of these barriers, organic marketing strategies like SEO and influencer marketing become even more vital.
Building a Successful CBD Marketing Plan
Your CBD marketing plan should address the following:
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Target Audience: Define your ideal customer — age, gender, lifestyle, and health needs.
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Core Message: What makes your CBD brand different? Purity? Potency? Price?
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Content Strategy: Plan blog posts, videos, social posts, and newsletters around trending queries and keywords.
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Conversion Funnel: Guide customers from awareness to purchase with lead magnets, special offers, and retargeting.
Pro Tip: Invest in professional branding and packaging to boost product appeal and customer confidence.
Final Thoughts: Growing in the CBD Space
Starting a CBD business today means entering a competitive yet rewarding space. With the market expanding and consumer interest at an all-time high, the opportunities are enormous — but so are the risks.
A strong marketing strategy helps overcome regulatory challenges, reach your audience, and establish long-term growth. Whether you focus on SEO, influencer collaborations, or educational outreach, the key is consistency and compliance.
Need help with your CBD marketing strategy?
The team at Supplements 4 Fitness is ready to support your journey — from product selection to promotion.
