Cannabis Tourism

If Amsterdam Outlaws Canna-Tourism, Where Is Europe’s New Cannabis Capital?

Which cities have the potential to vie for the prestigious title of European Cannabis Capital? Let’s find out.

What Constitutes the New Cannabis Hub of Europe?

The European cannabis landscape stands apart with its distinctive features. The diverse cultures within the continent have wholeheartedly embraced the medicinal advantages of cannabis, complemented by progressive policies from their respective governments. Certain European cities elevate the status of cannabis among residents, akin to the reverence given to food and wine in French and Italian cultures.

Across the continent, cannabis is readily available through mainstream channels and pharmacies, affording residents in select cities unhindered access with minimal associated taxes. The evolving popularity of cannabis across diverse industries has prompted several countries to revise their policies. Notably, the skincare and wellness sectors in Europe now incorporate cannabinoids as active ingredients in their products.

These developments have significantly propelled the European cannabis industry, attracting international tourists seeking to immerse themselves in the distinctive cannabis lifestyle. Before the pandemic, Europe experienced a continuous influx of millions of tourists eager to explore these evolving facets of the continent.

You may also read: Is Biden’s Weed Pardon Just Hot Air? The reality of Biden’s Proposal!

The City Of Amsterdam Became the Unofficial Cannabis Capital

Amsterdam has long held the unofficial title of the cannabis capital. For more than four decades, its iconic cannabis cafes have bestowed upon it a global reputation, not just in Europe but worldwide. The city attracts a significant percentage of the annual European tourist influx.

Cannabis Capital Of Europe (Amsterdam)
Cannabis Capital Of Europe (Amsterdam)

Numerous coffee shops strategically situated throughout Amsterdam permit the consumption of weed. However, growing the plant for personal use without a permit remains illegal.

The current trajectory suggests a potential shift. The incumbent mayor of Amsterdam is contemplating a prohibition on cannabis cafes catering to visiting tourists, citing heightened security concerns due to increased cannabis tourism.

If the mayor’s proposal materializes, it may mark the end of Amsterdam’s reign as the cannabis capital of Europe and the world. While tourists can still explore the city’s tulips, renowned artworks, and captivating architecture, and indulge in delightful waffles and pancakes, the absence of cannabis may diminish its allure. Cannabis has been a significant differentiator, providing the city with a unique edge over its European counterparts.

The ramifications extend beyond losing the unofficial title; the city’s cannabis-related businesses and industry stand to suffer billions of dollars in lost revenue.

In the global context, the spotlight might shift to either Canada or the United States of America as the new cannabis capital, contingent on strategic investments and federal policies.

Meanwhile, a new puzzle emerges: which European country will ascend to the throne? Potential contenders include France, Germany, Switzerland, Spain, Italy, Albania, Luxembourg, and Denmark. The future cannabis capital of Europe remains uncertain, awaiting the outcome of economic and regulatory decisions.


France boasts the largest black market for cannabis in Europe. Although the country’s cannabis policies are not conducive to weed consumption, it paradoxically holds the highest consumption rate on the continent. The medical cannabis program is still in its nascent stage and has yet to mature.

From a legal standpoint, the nation is far from ready to be deemed the capital of cannabis. However, given its higher consumption rate compared to even the Netherlands, one may ponder whether it merits such a designation.


The country is at the forefront of progressive policy reforms in Europe. While recreational cannabis remains criminalized, the medical industry stands as the largest legal cannabis sector on the continent. Experts anticipate the decriminalization of recreational weed shortly, but until then, our optimism remains cautious. Legally speaking, Germany is unofficially recognized as the cannabis capital of Europe for now.


Barcelona, Spain, is rapidly emerging as a contender for the title of cannabis capital, potentially surpassing Amsterdam. Although the use of the drug is not technically legal, pot can be consumed only within the confines of private homes or hotel rooms (for tourists), with penalties for public consumption. Spain boasts one of the finest hashish varieties globally.

The country features cannabis clubs akin to Amsterdam’s coffee shops, requiring a membership card or permit for entry. Barcelona alone hosts a minimum of 150 such establishments.


Copenhagen is home to the anarchist district of Freetown Christiania, which historically served as the primary hub for the open cannabis trade. Since the 1970s, a community of hippies has taken control of the area and engaged in various cannabis transactions prohibited elsewhere in the country.

This era came to an end when drug-related violence became rampant in the region. While it may have been the Amsterdam of its time, currently, no legal free dealing of cannabis occurs in the area.


Italy has a modest chance of becoming the cannabis capital, given its early-stage cannabis legalization. The Supreme Court’s recent ruling legalizing small-scale cannabis cultivation is commendable. Full legalization, encompassing the entire industry with designated home delivery, could significantly position Italy as the cannabis capital of Europe.


Not widely known is that Albania serves as the primary route for smuggling illegal marijuana products by land. Similar to France, the country houses a substantial black market industry for cannabis cultivation.

Statistics indicate that a significant amount of illegal cannabis in other European countries either transited through Albania or originated there. Swift approval of cannabis legalization could elevate Albania as the leading legal cannabis tourism destination in Europe.


The country has already embraced cannabis legalization and is widely regarded as a cannabis-friendly nation. Products sold here contain less than 1% THC. For Switzerland to be recognized as a cannabis capital, adjustments to its THC limits are necessary.


The ongoing debate surrounding this topic is poised to captivate discussions indefinitely. Each of the aforementioned countries boasts its own distinctive flair, from vibrant culinary scenes to awe-inspiring architectural masterpieces. It’s highly probable that in the near future, two or three of these nations will jointly hold the unofficial title of being the cannabis capital in Europe.


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