Posted by Moerie markets itself as a personalized hair growth solution, offering customized shampoos, conditioners, and sprays. While the brand claims clinical backing and uses buzzwords like “scientifically proven,” there’s limited published research supporting their formulations. Some ingredients like caffeine show promise, but synthetic preservatives and a lack of transparency raise red flags. Customer reviews are mixed, and complaints about pricing practices are concerning.
Bottom line? Moerie might help improve hair appearance, but its bold claims are not well-supported by science or clinical trials.
- Contains caffeine, one of the few ingredients with actual topical support for hair growth
- Some users notice shinier, fuller-looking hair
- Attractive packaging and accessible via Amazon
- Suitable for users looking for non-drug, aesthetic improvements
- No verified clinical trials or peer-reviewed research
- “Personalization” appears mostly superficial
- Includes synthetic preservatives that may irritate sensitive skin
- Subscription model triggers unauthorized charges and refund frustrations
- Numerous unresolved customer complaints on the BBB
Moerie offers a line of “personalized” hair growth products including shampoos, conditioners, and their popular Ultimate Hair Growth Spray. Marketed with flashy phrases like “clinically proven” and “scientifically formulated,” the brand promises fuller, healthier hair using ingredients like caffeine and biotin. However, despite sleek branding and customization claims, there’s little clinical evidence behind the formulations—and major red flags around transparency, ingredient safety, and subscription practices.
What Is Moerie?
Moerie is a wellness beauty brand that offers “customized” hair care products designed to combat thinning hair and promote regrowth. Customers complete an online quiz, after which they’re recommended a tailored formula consisting of shampoo, conditioner, and their popular Ultimate Hair Growth Spray.
But does “personalized” mean effective? That’s where things get murky.
Do Moerie Ingredients Actually Work? A Scientific Review
We examined two of Moerie’s flagship products: the Ultimate Hair Growth Spray and the Mineral Hair Growth Shampoo. Here’s what the science says.
Moerie Ultimate Hair Growth Spray: Key Ingredients
| Ingredient | Function | Scientific Support for Hair Growth |
|---|---|---|
| Cocos Nucifera (Coconut) Oil | Moisturizer, damage prevention | ✔️ Supports hair protection, not regrowth (PubMed) |
| Biotin | Hair and nail health | 🚫 Limited evidence topically; best taken orally |
| Sodium Benzoate & Benzyl Alcohol | Preservatives | ⚠️ Associated with potential toxicity (NCBI) |
Takeaway: While coconut oil and biotin are common in hair care, there’s no strong clinical evidence these ingredients—particularly in topical form—trigger hair growth. The inclusion of synthetic preservatives is also a health consideration.
Moerie Mineral Hair Growth Shampoo: Ingredient Breakdown
| Ingredient | Function | Scientific Support |
|---|---|---|
| Betaine | Humectant, may support hair strength | ✔️ Supported orally (Nutrients Journal), but unclear topical efficacy |
| Caffeine | Stimulates hair follicles | ✔️ Promising for topical use (Skin Pharmacol Physiol) |
| Arginine | Prevents hair damage | ✔️ Limited support for structural improvement |
Takeaway: Caffeine shows the most promise as a topical treatment. Arginine and betaine add minor support, but again, the same synthetic preservatives are included.
Is Moerie’s Personalization Process Legitimate?
Moerie’s “personalized” product model is based on a quiz. However:
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The ingredients don’t appear to change meaningfully across users.
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No data or method is provided to show how responses affect formulations.
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Their results page (spray.moerie.com/results) shows identical outcomes for different inputs, suggesting a lack of true customization.
According to our research, this personalization claim lacks scientific or operational transparency—similar to criticisms leveled against other custom brands like Harklinikken.
Experience Insight: Inconsistent results and static personalization pages are major red flags for discerning shoppers.
Does Moerie Have Clinical Backing?
Moerie frequently states their products are “clinically proven,” yet:
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No actual clinical trials are published or linked.
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Their product claims lack citations.
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Their marketing images include stock photos and vague data graphs with no sources.
Trust Factor Warning: Brands that rely heavily on visual marketing without clinical transparency tend to overpromise and underdeliver. Always check if studies are published in peer-reviewed journals (e.g., PubMed, ScienceDirect).
What Are Real Customers Saying About Moerie?
Positive Reviews (Amazon Verified)
“My hair looks shinier and fuller since using the spray. It works for me, even during dry winter months.” — armartinez
Critical Reviews
“I can’t get past the smell—it’s like cleaning fluid. I stopped using it, so can’t say if it works.” — Flymariposa
Complaints & Issues
Moerie has received 12 unresolved complaints on the Better Business Bureau (BBB) platform. The most common issues include:
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Unauthorized charges via auto-renewal subscriptions.
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No customer support responses.
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Unhelpful refund policies.
Real User Alert: “They kept charging me after cancellation. No response. Very shady.” — Nicole P., BBB complaint
Moerie Pricing & Subscription Model
| Product | One-Time Price | Subscription Price |
|---|---|---|
| Hair Growth Spray | ~$35 | ~$29/month (auto-renew) |
| Shampoo | ~$30 | ~$25/month (auto-renew) |
Important: Many customers report being automatically enrolled in subscriptions. We recommend checking the fine print before purchasing.
Pros & Cons of Moerie Hair Products
| ✅ Pros | ❌ Cons |
|---|---|
| Contains caffeine (scientifically backed) | Lacks real clinical trial evidence |
| Customization claims may appeal to some | Personalization appears superficial |
| Some users report shinier, fuller hair | Synthetic preservatives raise health concerns |
| Available on Amazon for easier purchasing | Negative BBB complaints & poor refund policies |
Who Should Consider Moerie?
Moerie May Be Right For:
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Individuals seeking caffeine-based hair care solutions.
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Users open to trial-and-error approaches with non-pharmaceutical options.
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Consumers who prioritize aesthetics and shine over proven regrowth.
You Might Want to Avoid Moerie If:
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You’re looking for clinically validated treatments for hair loss.
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You have sensitive skin or prefer preservative-free products.
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You want transparent business practices and strong customer support.
Alternatives to Moerie Worth Exploring
Looking for more clinically backed options? Consider:
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Rogaine (Minoxidil) – FDA-approved for hair regrowth (WebMD Overview).
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Nutrafol – Supplement-based system with peer-reviewed research.
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Vegamour – Plant-based hair serum with strong customer backing.
Read Also: [Ouhoe Hair Growth Spray Review] | [Renew Hair X Reviews]
FAQs About Moerie
Is Moerie safe to use?
Moerie includes preservatives like sodium benzoate and benzyl alcohol, which may cause irritation for sensitive users. Always patch test and consult a dermatologist if unsure.
Is Moerie better than Vegamour?
Vegamour offers plant-based formulas with more transparency and stronger user support. Moerie’s lack of proven customization and research puts it at a disadvantage.
How long does it take to see results with Moerie?
The brand claims visible results in 30 days, but this isn’t backed by research. User experiences vary widely.
Can Moerie products stop hair loss?
There’s no evidence Moerie can stop or reverse hair loss in a clinically significant way.
Final Verdict: Is Moerie Worth Your Money?
Moerie creates an appealing brand with beautiful packaging and persuasive marketing. But beyond the surface, it struggles to deliver on its promises.
With a lack of clinical transparency, questionable personalization tactics, and recurring complaints, Moerie feels more like a trend than a trusted treatment. While caffeine in the shampoo is a bright spot, the drawbacks outweigh the benefits for most users.
Our Recommendation: Consider more reputable alternatives with transparent research and better consumer protections.
